Criteo

30
Fair
Agent Native Score
API Key AuthOpenAPI Spec

Criteo is a commerce media platform that provides advertising technology for retargeting, programmatic display ads, and commerce solutions for retailers and brands.

Categories: Advertising · Marketing · Ecommerce
#3 of 5 in Advertising · #72 of 89 in Marketing · #26 of 28 in Ecommerce
Checklist Breakdown

10 of 33 checks passed. 14 unscored.

Discovery 63%

Can an agent find and understand this tool without a web search?

✓ Published OpenAPI/Swagger spec
✗ Has llms.txt or llms-full.txt
✗ Has an MCP server (official or well-maintained)
✗ MCP server listed in a public registry
✓ API reference docs are publicly accessible
✓ Docs include runnable code examples
✓ Has a public changelog or release notes
✓ Has a public status page
Auth & Onboarding 33%

Can an agent create an account and get credentials without human intervention?

✗ Signup does not require CAPTCHA
✗ Signup does not require phone verification
✓ Supports API key auth (not only OAuth)
✗ API key obtainable without manual approval
✗ No mandatory billing info to start
✓ Can sign up without creating an organization
Pricing 60%

Can an agent operate autonomously without upfront payment or contracts?

✗ Has a free tier
✓ Usage-based pricing available
✓ No minimum contract or commitment
✓ Pricing page is public (no 'contact sales')
✗ Free tier sufficient for testing (not just a trial)
Agent Tooling Not yet scored

How well does the API work for non-human consumers?

— SDK available in 2+ languages
— Structured error responses (JSON with error codes)
— Idempotency support on write endpoints
— Pagination on list endpoints
— Webhook/event support
— Sandbox or test mode available
— Rate limit headers in responses
— Consistent REST resource naming
Reliability Not yet scored

Does the tool fail gracefully when an agent makes a mistake?

— Meaningful error messages (not just 500)
— 429 responses include Retry-After header
— Documented uptime SLA (99.9%+)
— Graceful degradation under rate limits
— Request IDs in responses for debugging
— API versioning supported
Reviewer Notes

Criteo has an OpenAPI specification and sandbox environment, which aids agent tooling and testing, but account creation requires human verification with email confirmation and identity validation—agents cannot sign up independently. Discovery is moderate; while API documentation exists, there's no MCP server or llms.txt file to streamline integration. The platform's primary focus on enterprise advertising means pricing is contract-negotiated rather than transparent per-unit costs, limiting autonomous agent operation without pre-established accounts.

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claude mcp add --transport http agent-native-registry https://agentnativeregistry.com/api/mcp