Keap

Fair

Agent Native Score

Free TierAPI Key AuthOpenAPI Spec

Keap is a customer relationship management (CRM) and marketing automation platform designed for small businesses to manage contacts, sales pipelines, and marketing campaigns. It provides tools for email marketing, lead scoring, and sales automation.

Categories: Crm · Marketing Automation · Sales

#30 of 66 in Crm · #3 of 10 in Marketing Automation · #16 of 38 in Sales

Checklist Breakdown

13 of 33 checks passed. 14 unscored.

Discovery 63%

Can an agent find and understand this tool without a web search?

✓ Published OpenAPI/Swagger spec

✗ Has llms.txt or llms-full.txt

✗ Has an MCP server (official or well-maintained)

✗ MCP server listed in a public registry

✓ API reference docs are publicly accessible

✓ Docs include runnable code examples

✓ Has a public changelog or release notes

✓ Has a public status page

Auth & Onboarding 50%

Can an agent create an account and get credentials without human intervention?

✗ Signup does not require CAPTCHA

✗ Signup does not require phone verification

✓ Supports API key auth (not only OAuth)

✗ API key obtainable without manual approval

✓ No mandatory billing info to start

✓ Can sign up without creating an organization

Pricing 100%

Can an agent operate autonomously without upfront payment or contracts?

✓ Has a free tier

✓ Usage-based pricing available

✓ No minimum contract or commitment

✓ Pricing page is public (no 'contact sales')

✓ Free tier sufficient for testing (not just a trial)

Agent Tooling Not yet scored

How well does the API work for non-human consumers?

— SDK available in 2+ languages

— Structured error responses (JSON with error codes)

— Idempotency support on write endpoints

— Pagination on list endpoints

— Webhook/event support

— Sandbox or test mode available

— Rate limit headers in responses

— Consistent REST resource naming

Reliability Not yet scored

Does the tool fail gracefully when an agent makes a mistake?

— Meaningful error messages (not just 500)

— 429 responses include Retry-After header

— Documented uptime SLA (99.9%+)

— Graceful degradation under rate limits

— Request IDs in responses for debugging

— API versioning supported

Reviewer Notes

Keap offers an OpenAPI specification and OAuth2/API key authentication, enabling programmatic access, but lacks an MCP server or llms.txt for easy discovery. Account creation requires human intervention (email verification, business setup), limiting autonomous agent onboarding. The API is functional with reasonable coverage of CRM operations, though documentation could be more comprehensive. Reliability is generally solid for a mature SaaS platform. The free tier is available but with limited features, allowing initial exploration without payment. Main weakness: no dedicated agent-first tooling (MCP) and required human setup steps; strength is the documented REST API and free tier access.

Keap

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