Moz

Fair

Agent Native Score

Free TierAPI Key AuthOpenAPI Spec

Moz provides SEO and marketing analytics tools including keyword research, rank tracking, site audits, and competitive analysis. It helps marketers optimize search visibility and track performance metrics.

Categories: Seo · Marketing Analytics · Research

#2 of 15 in Seo · #2 of 5 in Research

Checklist Breakdown

13 of 33 checks passed. 14 unscored.

Discovery 63%

Can an agent find and understand this tool without a web search?

✓ Published OpenAPI/Swagger spec

✗ Has llms.txt or llms-full.txt

✗ Has an MCP server (official or well-maintained)

✗ MCP server listed in a public registry

✓ API reference docs are publicly accessible

✓ Docs include runnable code examples

✓ Has a public changelog or release notes

✓ Has a public status page

Auth & Onboarding 50%

Can an agent create an account and get credentials without human intervention?

✗ Signup does not require CAPTCHA

✗ Signup does not require phone verification

✓ Supports API key auth (not only OAuth)

✗ API key obtainable without manual approval

✓ No mandatory billing info to start

✓ Can sign up without creating an organization

Pricing 100%

Can an agent operate autonomously without upfront payment or contracts?

✓ Has a free tier

✓ Usage-based pricing available

✓ No minimum contract or commitment

✓ Pricing page is public (no 'contact sales')

✓ Free tier sufficient for testing (not just a trial)

Agent Tooling Not yet scored

How well does the API work for non-human consumers?

— SDK available in 2+ languages

— Structured error responses (JSON with error codes)

— Idempotency support on write endpoints

— Pagination on list endpoints

— Webhook/event support

— Sandbox or test mode available

— Rate limit headers in responses

— Consistent REST resource naming

Reliability Not yet scored

Does the tool fail gracefully when an agent makes a mistake?

— Meaningful error messages (not just 500)

— 429 responses include Retry-After header

— Documented uptime SLA (99.9%+)

— Graceful degradation under rate limits

— Request IDs in responses for debugging

— API versioning supported

Reviewer Notes

Moz offers an API with documented endpoints and API key authentication, supporting agent integration for SEO data retrieval. However, account creation requires human verification (email confirmation, CAPTCHA on signup), blocking autonomous agent onboarding. The API lacks MCP server support and comprehensive structured documentation (no llms.txt or detailed OpenAPI spec), making discovery and integration harder. Reliability is moderate with reasonable rate limits; the free tier allows testing but has limited API quota. Best suited for agents with pre-existing Moz accounts rather than autonomous setup.

Moz

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